Checkers Xtra Savings Card Launch – NO SMOKE AND MIRRORS Campaign
Grand EFFIE Award 2021 (Award winning Campaign)
Brief :Create a look and feel for the checkers Xtra Savings Card.
Drive traffic to the Xtra Savings campaign landing page so that people can sign up.
Educate consumers on the benefits of signing up and getting a card in the competitive world where other cards exist.
The loyalty program offers no points. No tiers. No levels. Just instant cash savings on cusumer groceries and drinks.
INTRODUCING THE FACE OF THE CAMPAIGN
DYNAMO (Celebrity Master Magician)
TVC
The xtra savings Landing pages
Customers sign up on pages and they are they can read up on various benefits of the loyalty card.
CHECKERS WEBSITE TAKE OVER
This was an informative website take over of the retailer's page. Informing the customer on great benefits that they will receive with the card. The main one being instant cash back on selected items and contribution to the environment with green rewards.
GDN (GOOGLE DISPLAY BANNERS)
Made to inform new customers with a Call-to-action to sign up
We created different communication channels for customers to sign up and ask questions
CREDITS
Agency: 99c / Ninety9cents
Client: Checkers
Campaign: Checkers Xtra Savings Card
Senior Art Director: Jared Barbe
Art Directors: Nate Mzobe, Byron Breytenbach, Hollyann
Agency: 99c / Ninety9cents
Client: Checkers
Campaign: Checkers Xtra Savings Card
Senior Art Director: Jared Barbe
Art Directors: Nate Mzobe, Byron Breytenbach, Hollyann
Copywriter: Marle Kruger